Ōreka Mānuka Honey
Services
Services
Strategy
Brand Identity
Packaging
Sustainable Design
Strategy
Brand Identity
Packaging
Sustainable Design
Ōreka was founded by a New Zealand couple with a clear ambition: to develop a premium Mānuka honey brand designed for export into Asian markets. Rather than leaning into the pastoral, artisanal codes typical of the honey category, they wanted Ōreka to feel clinical and credible. Inspired by the functional simplicity of pharmacy OTC products, the goal was to ground what Mānuka honey actually is: a substance with genuine restorative properties.
The visual language draws directly from pharmaceutical design conventions. A refined serif typeface sits at the centre of the identity, paired with a yellow colourway that nods to the clinical, almost intentionally plain aesthetic of lifestyle health products found behind a pharmacy counter. It is bold in its restraint; the design does not oversell.
Ōreka was founded by a New Zealand couple with a clear ambition: to develop a premium Mānuka honey brand designed for export into Asian markets. Rather than leaning into the pastoral, artisanal codes typical of the honey category, they wanted Ōreka to feel clinical and credible. Inspired by the functional simplicity of pharmacy OTC products, the goal was to ground what Mānuka honey actually is: a substance with genuine restorative properties.
The visual language draws directly from pharmaceutical design conventions. A refined serif typeface sits at the centre of the identity, paired with a yellow colourway that nods to the clinical, almost intentionally plain aesthetic of lifestyle health products found behind a pharmacy counter. It is bold in its restraint; the design does not oversell.
As an export product destined for long-haul shipping across wide temperature ranges, packaging integrity was a health consideration as much as an aesthetic one. We selected amber glass for the primary vessel: fully recyclable, sourced from recycled origin, and inert. It introduces no toxins, chemicals, or microplastics into the product regardless of temperature fluctuation during transit. The amber tint also provides UV protection, guarding against light degradation of the honey's bioactive compounds. Every material in the system was selected to protect both the product and the planet.
Ōreka is a brand built on authority. Because when the product is this good, the packaging only needs to tell the truth.
As an export product destined for long-haul shipping across wide temperature ranges, packaging integrity was a health consideration as much as an aesthetic one. We selected amber glass for the primary vessel: fully recyclable, sourced from recycled origin, and inert. It introduces no toxins, chemicals, or microplastics into the product regardless of temperature fluctuation during transit. The amber tint also provides UV protection, guarding against light degradation of the honey's bioactive compounds. Every material in the system was selected to protect both the product and the planet.
Ōreka is a brand built on authority. Because when the product is this good, the packaging only needs to tell the truth.
