OREAD Recovery Electrolyte Blend
Services
Services
Strategy
Brand Identity
Packaging
Sustainable Design
Strategy
Brand Identity
Packaging
Sustainable Design
OREAD was created for trail runners chasing their next peak: an active and adventurous audience who read labels closely and expect their performance products to be backed by something real. The brand was built around a recovery electrolyte blend formulated with apigenin, L-theanine, tart cherry, and electrolytes, each chosen for its role in helping the body bounce back. The visual language reflects that precision. A bold wordmark anchors the identity, and balances with the technical design language driven by geometric icons and symbols.
At the centre of the work sits a framework of five sustainability drivers, each tethered to a real decision in the product. Circular asks that the product live inside a recycling economy, answered by the infinitely recyclable can. Accurate holds the brand to claims it can stand behind, keeping the sustainability story honest rather than decorative.
OREAD was created for trail runners chasing their next peak: an active and adventurous audience who read labels closely and expect their performance products to be backed by something real. The brand was built around a recovery electrolyte blend formulated with apigenin, L-theanine, tart cherry, and electrolytes, each chosen for its role in helping the body bounce back. The visual language reflects that precision. A bold wordmark anchors the identity, and balances with the technical design language driven by geometric icons and symbols.
At the centre of the work sits a framework of five sustainability drivers, each tethered to a real decision in the product. Circular asks that the product live inside a recycling economy, answered by the infinitely recyclable can. Accurate holds the brand to claims it can stand behind, keeping the sustainability story honest rather than decorative.
Global means the format has to work in every market OREAD reaches, which is why we chose aluminium: kerbside collection across Australia & New Zealand, and the 10c container deposit refund throughout much of Australia both feed the same loop. Impactful demands measurable benefit, met by an 85% recycled can that meaningfully lowers the material's footprint. Holistic places the product inside a bigger picture, acknowledging the running industry's significant waste problem and designing OREAD to be part of the solution.
The design follows the same logic. Rather than hiding the metal, we celebrated it: a natural aluminium finish accented with a burst of bright vermillion, letting the material speak to its own recyclability and reinforcing a product that reads as scientifically grounded, robust, and built to leave nothing behind.
Global means the format has to work in every market OREAD reaches, which is why we chose aluminium: kerbside collection across Australia & New Zealand, and the 10c container deposit refund throughout much of Australia both feed the same loop. Impactful demands measurable benefit, met by an 85% recycled can that meaningfully lowers the material's footprint. Holistic places the product inside a bigger picture, acknowledging the running industry's significant waste problem and designing OREAD to be part of the solution.
The design follows the same logic. Rather than hiding the metal, we celebrated it: a natural aluminium finish accented with a burst of bright vermillion, letting the material speak to its own recyclability and reinforcing a product that reads as scientifically grounded, robust, and built to leave nothing behind.
